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View Poll Results: What is the most effective way of selling art?
Personal art shows 115 33.05%
Online auctions 61 17.53%
Online galleries 34 9.77%
Personal site 41 11.78%
Offline galleries, stores and art dealers 154 44.25%
Multiple Choice Poll. Voters: 348. You may not vote on this poll

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Old 05-31-2005, 10:28 AM
anette anette is offline
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What is the most effective way of selling art?

Hi all!

What do you think is the best way to sell art? Hope it will be interesting and useful for many.

Looking forward to the poll results and your comments!
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Anna Gavrilova


art gallery - ART-VOLGA Gallery
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Old 05-31-2005, 10:44 AM
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blondheim12 blondheim12 is offline
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Gainesville, Fl USA
 
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Re: What is the most effective way of selling art?

Never put all your eggs in one basket. I use a multiple marketing approach.

I use alot of press releases, getting my work in the paper as often as possible along with regional style Magazines.

I show in 6 art galleries around the south

I show in restaurants, book shops and hair salons

I have a commercial studio where clients can come and view work

I teach workshops and private students, who also purchase work. I do everything I can to assist my students and they appreciate my help byt singing my praises to others. I do the same for them.

I have an html weekly newsletter that goes out to a subscriber list with my painting images and stories about my adventures, galleries, etc.

I do image post card mailouts every three months.

I support worthy charities in my community which gives me great PR

I use my mailing list constantly and keep my name out there.

I show at least one painting on Ebay year round with information in the listing about my work and my studio.

There are lots of other ways to market as well. But the above have worked for me over the years.

Love,
Linda
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Old 05-31-2005, 11:36 AM
journey two journey two is offline
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Re: What is the most effective way of selling art?

What Is The First Step To Get Work In A Gallery, Do You Need To Send An Letter First?
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Old 05-31-2005, 01:54 PM
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blondheim12 blondheim12 is offline
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Re: What is the most effective way of selling art?

You should do a fair amount of research on galleries before you approach them. Find out what kind of work they show, is it comparable in quality and price to your own work? Do they feature artists in group or one person shows? What are they doing in marketing for their artists? What about the location? Do they have a fair contract with artists? How long do they show an artist's work before sales come? What is their shipping policy? Do they prefer to frame or should you? What is the quality of framing that is required? My galleries have an agreement with me in that I pay for shipment to them and they pay for return shipping.

I usually send out image post cards to galleries that I am interested in. If they respond with interest, I send them a portfolio of 12-20 slides, a few photos, copies of newspaper clippings and gallery catalogues from past shows, my artist bio, artist statement, one page resume, cover letter, price sheet corresponding to slides and a stamped self addressed envelope. This portfolio only goes out to requests from galleries.

Galleries are interested in artists who have a track record of sales, they are looking for a consistant body of work meaning that the artists should have a continuity of work such as genre', medium, etc. I would not approach a gallery until you have at least 20 to 30 solid, sellable paintings.

Best of luck.
Love,
Linda
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Old 05-31-2005, 04:32 PM
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Greg Long Greg Long is offline
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Re: What is the most effective way of selling art?

All,
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Art by Greg Long . My Blog -- Business questions? Want ideas? Why not come join us in the Art Business Forum
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Old 05-31-2005, 05:04 PM
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antgeek antgeek is offline
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Re: What is the most effective way of selling art?

just want to comment on linda's comprehensive marketing strategy, wow! very professional, and you are so kind to clue us in! thanks for sharing!
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Old 05-31-2005, 06:20 PM
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CarlyHardy CarlyHardy is offline
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Re: What is the most effective way of selling art?

I totally agree with Linda.....it takes every marketing approach that you can dream of to sell your art. And it takes a full time commitment to doing it. Even if you have galleries representing you, that doesn't mean that they will do all it takes to get your art into the public eye.

Thanks Linda, for taking the time to give an excellent response!
carly
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Old 05-31-2005, 09:46 PM
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blondheim12 blondheim12 is offline
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Re: What is the most effective way of selling art?

You are so welcome.

Miss you Carly!
Love,
Linda
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Old 06-01-2005, 04:23 AM
anette anette is offline
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Re: What is the most effective way of selling art?

Thanks all so much for voting!

Linda, thank you for sharing your great marketing strategy!! I could not even think of so many ways of promotion Thanks a lot.

Please keep on posting and voting! I really appreciate your opinions.

Best,
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Anna Gavrilova


art gallery - ART-VOLGA Gallery
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Old 06-01-2005, 10:35 AM
John2 John2 is offline
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Re: What is the most effective way of selling art?

Linda,

Would you mind telling how you handle approaching galleries with your ebay sales too. I know that some artists are very hesitant to tell them of their ebay sales since selling on ebay is looked down upon by some.
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Old 06-01-2005, 11:41 AM
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blondheim12 blondheim12 is offline
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Re: What is the most effective way of selling art?

John,
I only sell studies on Ebay so it is not much of an issue with my galleries for that reason. If I were a power seller and was selling gallery quality work it would be a problem. My Ebay sales are more for promotion than anything else though they do sell. I use Ebay to tell people about my work and bring them to my E-Painting. Since I feature my galleries in the E-Paintingevery week, they never complain.
Love,
Linda
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Old 06-01-2005, 08:59 PM
John2 John2 is offline
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Re: What is the most effective way of selling art?

Thank you for your answer Linda. I guess it leads to another though. By a study to you mean a smaller painting that is a small area of a larger one, idea for a more detailed painting or ?
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Old 06-02-2005, 10:02 AM
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blondheim12 blondheim12 is offline
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Re: What is the most effective way of selling art?

John,
By study I mean a pochade, which is a field sketch or small oil painting done on location. I do many many studies , which I take back to my studio to use for larger studio paintings. If they are good enough, I take them to my galleries. If they are less than gallery quality, I sell them on Ebay. They are usually between 5x7-8x10 in size.
Love,
Linda
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Old 06-02-2005, 10:14 AM
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regsart regsart is offline
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Re: What is the most effective way of selling art?

Hello Linda,

I saw your ebay listing - thats a nice bid do you usually or often get good $ for your work? I haven't put stuff on ebay in ages - seeing your auction makes me consider it humm...
Regan
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Old 06-02-2005, 03:13 PM
John2 John2 is offline
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Re: What is the most effective way of selling art?

Thanks Linda for the info. on studies.
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