I've found most of the big name's, which we're not allowed to mention in case they are sponsors, provide pretty much the same products and services at pretty much the same prices. Especially online.
- The pain points: My greatest complaint is that I am charged shipping to get an item delivered to my door but that no one will pay me to drive to their store and then deliver it to my door.
- Reasons why you buy from certain websites over others: I buy almost exclusively from a single website because I don't have to pay sales tax on my purchases.
- What would make more likely to buy online: see pain point
- What you wish existed online but does not: Fewer forums for me to spend time on.