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Old 11-04-2016, 02:38 PM
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Over 88% of Ad Clicks Deemed Fraudulent

http://www.prnewswire.com/news-releases/over-88-of-digital-ad-clicks-deemed-fraudulent

New study suggests that over 88% of digital ads are clicked by automated programs, not humans, costing advertisers billions of dollars.
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Old 11-04-2016, 02:44 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Google's ad network was the worst with 98% bot fraud, while Yahoo and Facebook were tied for second at 94%.

(The results differ greatly from recently published studies claiming much lower percentages.)
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Art requires philosophy, just as philosophy requires art. Otherwise, what would become of beauty? ―Paul Gauguin
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Last edited by JohnEmmett : 11-04-2016 at 02:49 PM.
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Old 11-07-2016, 01:45 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Exactly why I don't bother with click ads. There are some great videos on YouTube re: this topic.

I actually have a friend of a friend who lost his job last year. Now, his 'job' is online -- writing bogus product reviews and clicking on ads. Apparently, a LOT of human 'clickers' are part of this con, too.

Anything for a penny, I guess. :-(
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Old 11-07-2016, 10:31 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

And add in those times when I 'accidentally' click on an ad because it's placed so close to the link I REALLY want to click on. Of course I've always believed those ads were placed just to get those accidental clicks.
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Old 11-12-2016, 04:54 PM
osw osw is offline
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Wow! This is incredibly bad. 88-98 percent, just... wow.
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Old 11-27-2016, 12:49 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

How much you pay determines how much bot traffic you’re getting, so when you’re paying $0.002 a click, you’re getting mostly bots.
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Old 01-14-2017, 11:28 PM
ic.Art ic.Art is offline
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Have always found it amusing and somewhat useless that you can pay for ads and have the exact SAME organisation provide an ADBlocker app on its browser to block all Youtube and most social media ads that you just paid for! Guess you would need click bots since many real people won't be seeing the ads anyway.
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Old 02-17-2017, 11:50 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Well, the 12% that isn't fraudulent must be well worth it or you would think there would be fewer ads! which would be fine with me!
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Old 03-20-2017, 11:37 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

(all major ad platforms have designated task forces to take on click fraud)
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Art requires philosophy, just as philosophy requires art. Otherwise, what would become of beauty? ―Paul Gauguin
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Old 03-21-2017, 08:28 AM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Quote:
Originally Posted by CarlyHardy
Well, the 12% that isn't fraudulent must be well worth it or you would think there would be fewer ads! which would be fine with me!

Haha! Maybe worth it to some, but definitely not to all. I'm on another art forum where members often chime in about trying FB ads. I don't remember more than a couple ever saying it had been even marginally profitable. Usually the comments run toward, "Ran the ad for X amount of time. Picked up 8 zillion likes, but no sales so far."

I know we have to spend money to make money, but there must be a more practical online advertising model than FB ads.
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Old 03-23-2017, 03:26 PM
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Re: Over 88% of Ad Clicks Deemed Fraudulent

The research tracked the origins of 77,000 purchases to determine exactly what pushed customers to buy. The answer was almost never social sites. Only a measly 1% of sales came from the likes of Facebook, so what did work?
Following direct visits, organic search and paid search are the two biggest drivers of purchases from new customers, accounting for 39% of new customer transactions. That’s because the web continues to be a useful tool for consumers who know what they are looking for and find it through search.
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Art requires philosophy, just as philosophy requires art. Otherwise, what would become of beauty? ―Paul Gauguin
Concision is the art and practice of using no more words than necessary to convey an idea.
JE

Last edited by JohnEmmett : 03-23-2017 at 03:32 PM.
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Old 03-28-2017, 09:06 AM
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Mike L Mike L is offline
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Re: Over 88% of Ad Clicks Deemed Fraudulent

From a retailer/seller's perspective Amazon has one of the most honest programs. When an associate (someone who uses Amazon provided links to seed their web presence such as a blog, social media, etc) there is not pay per click. The associate gets paid a percentage of the sale only and a smaller percentage if the customer buys something other than the advertised product. As smart as Google is one would think they'd catch on. But, since Google sells advertising, maybe they have.

IIOTI (If It's On The Internet) it must be true. Right?
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Old 03-28-2017, 11:12 AM
Harold Roth Harold Roth is offline
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Re: Over 88% of Ad Clicks Deemed Fraudulent

Re "only a measly 1% of sales came from Facebook," as a retailer online for many years, 1-2% sales per visits is considered normal in ecommerce. So if you have 100 visitors a day, you can expect 1-2 sales. If not, you are probably attracting visits that are not targeted to what you are selling. My "day job" (my online shop) gets about 1500 visits/day but only about 5 sales/day. I'm doing way less than 1% because many visitors use my site as a reference work. Luckily, I can do fine on 5 sales/day off that site, no evil eye.

My experience with AdWords on Google has been that despite Google's denials, running ads on Google helps with search ranking on Google. I did it for years for my shop but haven't gotten around to it for my art site yet. It takes a lot of tinkering to find the right keywords that are for stuff you are not ranking for in search but that are worthwhile to pull in visitors and at the same time don't have a lot of ad competition. Google has keyword tools and whatnot in their AdWords interface. I set myself a budget of $30-100/mo for my shop. You have to figure how much you spend vs. how much sales will increase. I would have to make only 2-3 sales more/month to break even at that rate for my shop.

My art site is averaging only 15 (!) visits/per day because I have done very little to promote it, but I am making way more than 1-2% sales/visitor, so my visitors are well targeted. This is all from linking on social media.
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