A search only seems to bring up Utrecht & Liquitex so far.. I didn’t see anything cad free on Golden..
http://www.liquitex.com/cadmium-free/

Marketing scam! Today’s cadmiums are not the same as those from the days when made from the toxic pigments. This is nothing new, but been discussed here on WC many times over the last couple of years. I purchase WB and they are superb superfine grind, high pigment load and awesome rich colors. Companies have been blending substitutes for our fine pigments to fatten their wallets. :o

That all looks like serial experiments with Bismuths Yellow PY184. I think, that paint manufacturers want to make adaptation of this Bismuths Yellow as a component for all cadmium-free recipes. To make a useful substitution for Cadmium Lemon, Cadmium Yellow light, Cadmium Yellow deep. Cadmium Red light and Cadmium Red dark. All those formulations contains Bismuths Yellow as a basic component.

I thought that was a silly marketing line too.
Utrecht is good paint.
Non-cadmium options are nothing new.

But there is a big trend in non-toxic, less toxic, whatnot- and it sells, that’s what marketing is supposed to do. It is all about feelings and perception.

Marketing scam! Today’s cadmiums are not the same as those from the days when made from the toxic pigments.

I’m… not sure what you mean?
Cadmiums are toxic. What happens is that many tubes of cadmium paint today are made from insoluble cadmiums and/or a blend of cadmium-barium. This makes cadmium much less toxic indeed, but it’s still toxic. E.g, it’s not something you should give a toddler to play with.