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Author: Charlie, Contributing Editor
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| The final method that I'm going to talk about for getting your work into galleries has been the most successful for me so I'm going to spend a little more time talking about this one. This is what I call my "Gallery Pack". Basically it's a white envelope containing the following documents: |
 | The first thing that anyone will see as they open my gallery pack is a letter to them. I try to address the letter to a specific person in the organisation too, a quick phone call can sort this out.
Firstly, notice the way that my stationary matches my website, this helps to build my brand image and will remind people of my work when they see this particular combination of text and colour. On the subject of colour, some work better than others in this sort of application and there are whole books devoted to the subject. Why pink for me? I got inspired on the dance floor by my best mate wearing it!
Something else that sets my pack apart is the quality of paper I print it on. I use heavier paper than your average printer paper, and I use paper that is especially made for an inkjet printer. It really does make all the difference! It might seem expensive but think of it as spending money to make money. Notice as well that the letter isn't too long. It doesn't need to be. It just briefly introduces me and my reason for sending them the following information.
Don't forget to put your contact details on the letter, after all, they need to know how to contact you so that they can request that you send them lots of jewellery to display in their gallery or shop! |
| I spent a long time writing my artists statement and I'm still not happy with it if the truth be told. This is the pierce of writing that defines me as an artist. It briefly tells of my experiences, what inspires me and how I create my jewellery.
It's really hard to write all this down in such a short space. You should really try and let this piece of writing reflect your personality. Mine is quite fun because I'm a reasonably fun person; others might be more serious.
I've also tried to think about the design of the piece. Sometimes these artist statements are displayed with your jewellery. I put a picture on mine to try and convey a young, artistic and fun feeling (and yes, that's me in the photo). I wouldn't put just any photo on here though, I had one professionally taken. You might like to put one of you working on your statement, or perhaps of your workshop if it's particularly attractive. Of course, you could always put some of your work on it... |  |
 | My price list is pretty dull so I'm not going to show a picture of it. It's just black and white, clearly typed and showing my retail prices(full prices, not wholesale or gallery prices).
So I'll skip on to my photos. They're the same as what I put in my portfolio but scaled down. I get them printed at 7x5" because I think it's a bit more luxurious than 6x4" but it's your own preference. I usually enclose 6 photographs with the rest of the document giving a broad view of my work.
The picture to the left shows how I format my photographs for both my gallery packs and my portfolio. They have a white border around, a fine black border and they all have the information written either to the side or under the picture.
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| That's just about it!
The one last thing is to be nice to your galleries. They're the ones that pay you at the end of every month so it pays to look after them. If they ask for more work, then send them more work. If they ask for different work, then send them something different!
Only once you've been with a gallery for a long time and made them some money will they consider doing things for you!
Above all, have fun and enjoy trying to sell your work! |
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| B i o g r a p h y | |
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Charlotte is an entirely self taught Jewellery Artist running her own small business part time. She works entirely in silver, specialising in wire work and lost wax casting methods. |
| Charlie now calls Wales home, and lives on the beautiful west coast. When she's not working on jewellery she can usually be found running her other nutrition based business or out in the Welsh mountain ranges walking, kayaking or climbing. | |
| E-Mail: charlie@kallistos.co.uk Web Site: http://www.kallistos.co.uk | |
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